Product Managers Should “Love the Problem”

Ash Maurya, Founder of LeanSTACK

At INDUSTRY: The Product Conference in Cleveland, Ohio in Fall 2018, Ash Maurya will be presenting a talk and workshop centered around why product managers should focus on the problem… not their solution. This Q&A session with Ash around this topic is based on his upcoming workshop at INDUSTRY: The Product Conference.

In this discussion with Ash, we talk about how most products fail, simply because we build something nobody wants. This begs the obvious question: Why does this happen and how do you build what customers do want? Traditional approaches like surveys, focus groups, and even directly asking customers don’t work because customers themselves often don’t know what they want.

Paul McAvinchey
Paul McAvinchey
paul@productcollective.com

For over 15 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a 15,000+ strong worldwide community of product people. Members collaborate on Slack, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Lunch and get a weekly brief that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.