The Secret to Making Your Marketing Team Love You

Claire Suellentrop Customer Insights & Growth Consultant For SaaS Companies

Product and Marketing are ultimately striving for the same things: a successful product, highly-engaged customers, and a thriving company. So why is there so often friction — and sometimes, downright conflict — between these two teams? During this talk, you’ll learn the most common triggers of tension between Product and Marketing departments, and how to address them if they’re happening at your company. Plus, you’ll walk away with practical exercises you can run with your marketing team to develop a stronger relationship and get everyone working toward the same goals — which, ultimately, gets more people than ever to use your product.

Paul McAvinchey
Paul McAvinchey
paul@productcollective.com

For over 15 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on Slack, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly brief that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.