Six Types of Product Managers

Catherine Ulrich, Managing Director at FirstMark Capital

What, exactly, does a Product Manager do? Well, if you ask Catherine Ulrich… that depends. In her experiencing running product for organizations such as Weight Watchers and Shutterstock and now as Managing Director for FirstMark Capital, Catherine has noticed that there isn’t just one type of Product Manager… but 6. In this INDUSTRY Interview, we’ll discuss these types, as well as when organizations need each specific type.

Paul McAvinchey
Paul McAvinchey
paul@productcollective.com

For over 15 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on Slack, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly brief that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.