PRODUCT MANAGEMENT TACTICS

Key Takeaways from INDUSTRY: The Product Conference held in Ireland each Spring, and Cleveland each Fall.

28 Feb Build What You Sell, Sell What You Build

Ensure your product team builds what you sell, and your sales team sells what you build. If either part of the process is out of sync, problems arise. In that case, product teams could build software no one wants, and your sales team could make...

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28 Feb The Cupcake Strategy

When designing a new product, make it like a cupcake rather than a wedding cake. With a wedding cake, you master each part (base, frosting, decorations, etc.) but when put together the cake may still taste awful if the parts don’t compliment each other. However,...

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28 Feb You Should be Able to Defend Every Feature

Adding new features to close deals is easy, but it leads to overly complicated “consultingtware” in the long run. Your teams should be able to defend every feature in the product. If not, there are reasons to say “no.” Should we ever add a new feature...

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28 Feb Focus on the Small

When designing a product, focus your scope to the smallest viable part of a critical business process. If your product is too big then no one will adopt. If it is too small, it won’t be useful. Build to solve aspects of large, frequent problems...

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28 Feb Make Sure You Support Each Point in the Golden Three

The Golden Three requires every feature, product, business, etc. to be desirable (do people want it?), viable (will it make money?), and feasible (can we make it?). Sometimes, a new product idea might fit right into our overall product strategy -- but unless the answer...

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28 Feb Align Your Team Around Principles

Your team’s focus should revolve around a company-wide principle that guides your products. That empowers members of the team to make decisions because they understand both the vision and mission.  If everyone has the right framework and understanding, then all of the debates and differing...

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23 Aug Product Management Tactics — Unblocking the Unknowns

KEY TAKEAWAY They can block your progress. Once the unknowns are known, completing each task will become much easier. OUR TAKE Another innovation that comes from the Basecamp team is the way that they look at progress being made on a specific project.  Of course, Basecamp is well...

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22 Aug Product Management Tactics — Break Up the Tasks

KEY TAKEAWAY Break up work to make the tasks easier to accomplish. Singer suggests treating a high-level plan like a cut of meat. Some parts of the work are interconnected, but many operate independently. By “slicing” the bigger project into scopes, the team can prioritise the...

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