Get product resources, conference updates, along with access to an exclusive Slack channel by subscribing below.
5 Tips for running a successful design sprint
The design sprint process “pushes you to think outside of the box, even at a creative place like IDEO. It helps you shift away from following your gut instinct and opinions; instead, it encourages you to let users guide your decision making. And it pushes you to move fast.” Anna Hartley and Carl Fudge describe how they hacked the design sprint process to build the first version of a social impact investing product. (via @ideo)
The Design Sprint 2.0: What is it and what does it look like?
Jonathan Courtney and his team have run over 200 design sprints since 2016. Based on learnings from those experiences, they have created Design Sprint 2.0 which you can think of as the “most up-to-date, semi-official version of the Sprint”. Jonathan describes Design Sprint 2.0 and the differences between the original Design Sprint and the Design Sprint 2.0. One of the biggest differences is that “2.0 is optimized to work not just in startups, but also in large organizations that don’t necessarily have time to commit an entire week to the full process.” (via @AJSmartDesign)
What are design sprints and should you be running them?
“Google has created a highly structured five-day process with activities defined for each day, to help participants come up with actionable solutions to their projects. It is not so much the sprints themselves that are powerful, but rather the underlying principles that Google has built them around.” Paul Boag seeks to help you understand design sprints by answering two questions: “What is a design sprint and should you be running them?” (via @boagworld)
Gloria Lo reflects on what she learned from a design sprint masterclass and provides an in-depth explanation of design sprints. She describes design sprints as “a unique five-day process for validating ideas and solving big challenges through prototyping and testing ideas with customers” and explains how design sprints help you to understand, ideate, decide, prototype, and test. (via @rokt)
Skjold Broder shares the lessons he learned from a design sprint gone wrong. He believes that design sprints can live up to their creator’s promise as “a greatest hits of productivity, decision making, innovation, creativity and design” except for if you modify the formula in ways that aren’t beneficial to the desired outcome.
The design sprint “is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers.” The people who created the design sprint at Google Ventures (GV) put together this DIY guide to help you run your own design sprint.