Prioritization TIPS


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Product Prioritization by the Numbers

There are a variety of different ways to prioritize features, and even though there are “countless tools, books, blog posts, and interview questions on the subject there isn’t – yet – consensus in the product management community on which product prioritization method gives the best results for customers and the business.” Kate Bennet  surveyed 46 product managers on how they prioritize features and shared the key things she learned from that survey.

How to Prioritize by Google’s Product Manager

In order to build the best possible solution, a product manager needs to understand WHY they are building. Once the problem and stakeholders have been identified, how does a PM tackle solving it? In a video from Product School San Francisco Jeff Betts “covered this problem-solving framework and shared insights and anecdotes from his user-first approach to product development and prioritization strategy.

How to Prioritize Product Features and Improvements

Questions around prioritization and decision making are the most frequently discussed questions in product teams today. Richard Banfield shared some insights that attempt to answer those questions and “provide a process for decision making and prioritization.”

Prioritization for Product Managers

“Deciding on what to do and when is a critical part of the role of product management.”Matthew Ho shared some lessons that he has learned when communicating his priorities in his roadmap. Those lessons include ideas such as be open and transparent, involve your team, and use criteria but don’t rely solely on that criteria.

The ABCs of Software Requirements Prioritization

There is a great of value in explicitly stack ranking the items you are going to work on.  However if you have a large backlog, the sheer number of items can be overwhelming.  Todd Little has found an approach where he categorizes each item into Must (A), Wished (B) or Not Targeted ( C ) that helps “provide the balance necessary to allow tradeoffs of scope and schedule while accounting for the inherent uncertainty that is present in software projects.” (via @toddelittle)

To Build the Right Thing, You Need to Build the Thing Right

Liz Keogh explains the importance of good engineering practices in the quest of producing really good products. If you want to build the right thing, you need to be able to change direction based on what you learn as you build. Good engineering practices put you in a position to safely change direction midstream.

To Build the Right Thing, You Need to Understand the Behaviors You Seek to Change

Your team can use impact mapping to explore what behaviors you should try to influence in order to reach a particular objective. You can use impact maps to discuss assumptions, align with organizational objectives, and develop a greater focus on your products by delivering only the things that lead directly to achieving organizational objectives.

To Build the Right Thing, You Need to Avoid the Build Trap

The build trap is where an organization continues to add features to their product without stopping to find out if they are satisfying their customers’ needs. Melissa Perri discusses how to avoid the build trap by placing an emphasis on satisfying your customers’ needs rather than just churning out a bunch of features.

To Build the Right Thing, You Need to Build the Thing Right

Building the right thing is usually taken to mean that you are delivering a particular outcome. Yet as John Cutler points out, just saying “deliver outcomes” is not sufficient.  Those outcomes need to map back to the longer term organizational outcomes.

To Build the Right Thing, You Need Shared Vision

Des Traynor from Intercom discusses in this podcast that in order to build the right thing and scale your company, you need everyone on the same page. Shared principles, value, and mission provide that page and give guidance to your team when it comes time to make decisions about what the right thing is and isn’t.