Product Validation TIPS


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Seek ‘no’ During Product Validation

When seeking validation, it’s natural to desire a positive response. Avoid this impulse, says Ryan Frederick, and structure your questions so as to give people the permission to provide negative responses. The result will be honest, more valuable feedback.

Product Validation

A lengthy Product Requirements Document (PRD) is a dangerous thing. It contains a considerable amount of work to be completed and it is trusted that the creator has confidence in its contents. Marty Cagan insists that it’s incumbent on the product team to validate the feasibility of the project and the usability and desirability of the product.