Using the Future to Influence the Present

Brian Brinkmann, VP of Product at Logi Analytics

Did you know that product managers can predict the future? Well… sort of. Predictive analytics give product people the ability to use data to help us understand where things may lead… and that helps us shape our products today. Join us as we explore this notion with Brian Brinkmann, VP of Product at Logi Analytics.

Paul McAvinchey
Paul McAvinchey
paul@productcollective.com

For over 15 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on Slack, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly brief that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.