Most of what you read about customer development focuses on the first two steps. That’s probably a good thing since one key idea that Steve Blank was trying to get across is that you should understand your customers and their problems before you get too...
This collection of resources shows how to use customer discovery to uncover problems your customers would like solved and find ways to solve them....
Working on an MVP is somewhat like going to college. In both cases the goal is to learn things that position you to earn in the future. When you graduate from college you start a job, start a business, or go back to grad school....
Product management and product marketing are becoming essential roles in the digital world that we live in. Companies that don’t have strong product management and product marketing run the risk of losing market share to more strategically focused teams. Aligning objectives of product marketing and product...
You can keep your MVP focused on a specific problem and deliver it quickly. But you must take the time to learn from your customer’s reactions and iterate on that information. This week’s resources give you ways you can test your assumptions to make sure...
How to Plan a Minimum Viable Product: a Step-By-Step Guide. An MVP allows you and your team to invalidate (or validate) product assumptions and learn how your target users react to your product’s core functionality. Creating an MVP is an iterative process that helps you identify...
The following insights were gleaned from a presentation at INDUSTRY given by Jenny Wanger at Spothero @JennyDove. Download Product Management TACTICS eBook for more. Whether they realize it or not, many product people decide what to build next using the “squeaky wheel” prioritization method, where the person screaming the...
The following insights were gleaned from a presentation at INDUSTRY given by Deborah Clarke of CarTrawler @debclarke. Download Product Management TACTICS eBook for more. Big ideas may be the fuel behind the fire, but aren’t enough to strike a match. In order to actually execute, it’s critical to...