Running product experiments
Experiments are not just for people in white lab coats who like to mess around with chemicals all day. They are also powerful tools that help product people cut through the uncertainty that surrounds their customer’s problems. Read on to find out more about how...
Ideas for generating ideas
Ideation may be a fancy way of saying “come up with new ideas” but it is still an important part of moving your organization forward. Because you can’t always predict when good ideas show up, it’s helpful to have a variety of techniques to create...
Being a growth product person
Growth product management has seen a - for lack of a better word - growing interest of late. Organizations that adopt a product-led growth approach reason they should have someone focused specifically on growth activity. Here are some perspectives on what that new role looks...
Growth vs Marketing
Oil and water. Chocolate and peanut butter. Which pairing best describes the relationship between product led growth and marketing? The answer depends on your product, your organization, and what type of marketing you’ve done in the past. Here are a few different perspectives on the...
Product Growth Pitfalls
There is a never-ending supply of stories about products and businesses that experienced phenomenal growth. It seems so easy! If you dig a little deeper though, there are cautionary tales about the potential downside to growth. Here are some things you should consider in order...
Product Growth Case Studies
Ok, so you’re convinced that you want to grow your product and you’ve seen some suggestions on how to do it. But will all those suggestions actually work? Here are 26 different case studies from a variety of organizations that explain what they tried and...
Product-Led Growth
Back in the day, driving growth for your software product often meant salespeople schmoozing CIO’s on the golf course and hosting multiple dog and pony shows. Nowadays, that’s replaced by providing a free product that solves some of your customer’s problems with the enticement of...
Challenge of Being a Product Leader
Congratulations! You’re now a product leader. You’ve made that next step on the career ladder and you’re anxious to help your team become better product people. But are you ready for the challenges that come with managing people in general and product people in particular?...
Hiring the best product people
One key to having successful products is having the right product people on your team. So can you just post an ad on one of the multitudes of job sites and wait for the best of the best to immediately submit their resumes? Uh, no....