You’ve spent days, weeks, or even months creating that new product or new feature. You release it out into the wild and then feel a huge sense of relief. Except your work is not done. You’re now in a position to get a lot more...
Sure, developing new products is fun and exciting, but that work needs to be funded somehow. Unless you’re in a startup, that funding usually comes from the revenues produced by your existing products. Without invoking a slew of animal analogies (cash cow, golden goose) here...
Lost in all of the talk about new product development is what to do with your product when it has run its course. You may choose to refresh it, or you can sunset it. If you choose to sunset some features or your entire product,...
If you’ve ever maintained an existing product, you may have reached the point where your product has gotten a bit stale. Breathing life into your product is not just a matter of changing the design of your product (though that can certainly help). You may...
When you launch a new product you can learn and adjust as the number of customers using it goes from zero to (hopefully) a lot. When you introduce a new feature to an existing product, you have to consider everyone that is already using your...
Is it better to create something new, or improve something that already exists? There's no straight answer to this -- it truly depends on your situation. But the way you approach either option, whether you build or optimize, certainly differs greatly. Here are some resources...
How do you know when your product launch is successful? Is it sufficient to turn the feature flag on then go celebrate? Probably not. You need to have some predefined success metrics and an idea of how you’re going to measure them. Here are some...
Very few of us went to school to be product managers. It's no wonder why when most people end up in their first role as a product manager, feelings of "imposter syndrome" can set in. Even as one progresses in their career, understanding if you're...
To set a product launch date, or to not set a launch date. That is the question. Or at least it’s a question that has puzzled product people for a while. Do you set arbitrary release dates and stick to them no matter what? Do...
