Sharing Your Roadmap With Customers

To share or not to share (your roadmap with customers), that is the question. On one hand, you want to keep your customers informed and excited about what you’ve got planned for your product. On the other hand, you don’t want to run the risk...

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Product People Attending Sales Calls

You want to talk to potential customers so you can get a better understanding of their needs and gain intelligence to influence your decisions moving forward. Sales calls offer a great opportunity to talk to potential customers. Except that your search for information that helps...

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Top Software Product Management Blogs

There are so many fantastic resources now out there for software Product Managers. But where do you look to find the definitive answers to your questions? Soon we will announce the inaugural Product Collective Top Software Product Management Blogs rankings. Each resource will be judged based on a variety...

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Roadmapping good practices

When you want to create or update the roadmap for your product, there are several tools you can choose from. But your choice of tool is not necessarily the only key to an effective product roadmap. You should consider who you involve when you create...

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Re-aligning Your Product Strategy

Your product strategy helps bridge the gap between your organization’s vision and an actionable, focused roadmap. While your vision rarely changes, your product strategy needs to change as you learn more about your customers and the current market. Fail to re-align your product strategy, and...

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How to Start Product Planning for Next Year

One should plan more frequently than simply at the start of a year. That said, the start of a new year does encourage an increased focus on planning. The turn of the calendar brings new budgets, new enthusiasm, and fresh opportunities to overuse memes. Here...

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Innovation in Large Organizations

If you’re a product person in a large organization you’ve no doubt found that it can be difficult to be truly innovative. Sure, your organization talks about innovation, but just because you say you’re doing something doesn’t mean you’re actually doing it. There are a...

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The End of Year Product Retrospective

Is October too early to talk about end-of-the-year product retrospectives (aka post mortems)? It’s always good to do regular retrospectives and to do a truly beneficial one at the end of year you will need to prep. Take a look at these resources that explain...

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How world-class product organizations innovate

As a product person, you have a big influence over how your organization approaches innovation. But what if you don’t have that much experience introducing innovation into an organization? Just because you’re trying to be innovative does not mean you have to find a cutting...

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Out-Innovating Your Competition

What should drive your decisions about the problems you solve as a product person? Should you focus all of your attention on matching and beating your competitors? Should you forget your competitors and just focus on your customers?  Should you try and split the difference?...

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