21 May HOW TO SURVIVE THE MESSY MIDDLE

Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the...

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13 May PREDICT THE FUTURE FOR YOUR PRODUCT

At INDUSTRY: The product Conference in 2016, Ken Norton gave a keynote that encouraged product people to think about the world that their products will live within 30 years from now. It may seem extreme, but Ken suggested that this is not only possible but...

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END SQUEAKY WHEEL SYNDROME BY CHANGING THE WAY YOU PRIORITIZE

The following insights were gleaned from a presentation at INDUSTRY given by Jenny Wanger at Spothero @JennyDove. Download Product Management TACTICS eBook for more. Whether they realize it or not, many product people decide what to build next using the “squeaky wheel” prioritization method, where the person screaming the...

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Starting Small

The following insights were gleaned from a presentation at INDUSTRY given by Deborah Clarke of CarTrawler @debclarke. Download Product Management TACTICS eBook for more. Big ideas may be the fuel behind the fire, but aren’t enough to strike a match. In order to actually execute, it’s critical to...

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PLAYING TO YOUR ADVANTAGE WHEN BUILDING A NEW PRODUCT

The following insights were gleaned from a presentation at INDUSTRY given by Rohini Pandhi of Square @RohiniP. Download Product Management TACTICS eBook for more. Just like a game of chess, getting to product-market fit takes a series of strategic steps and focused execution (along with a little bit...

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WHAT IF GOD WERE AN APP?

The following insights were gleaned from a presentation at INDUSTRY given by Jon Vars of Varo Money @JohnV. Download Product Management TACTICS eBook for more. Early renaissance philosophy has more to do with product management than you might think? John recalls how four overarching themes taught to...

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PURPOSE OVER PRODUCT REQUIREMENTS

The following insights were gleaned from a presentation at INDUSTRY given by Jen Dante, formerly of Netflix (now at Google). Download Product Management TACTICS eBook for more. A Product Manager’s job is to get everyone aligned around what needs to be accomplished — and create a plan...

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WHY THE CONCEPT OF “FEATURES” CAN BE TOXIC

The following insights were gleaned from a presentation at INDUSTRY given by Elizabeth Ayer, formerly of Redgate Software (now with 18F) @ElizAyer. Download Product Management TACTICS eBook for more. We can all see a brighter future in Lean, Jobs-to-be-Done, and techniques to focus on real value and feedback...

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SATISFYING THE UNSATISFIABLE THROUGH CONSUMER SCIENCE

The following insights were gleaned from a presentation at INDUSTRY given by Gibson “Gib” Biddle, formerly of Netflix @GibsonBiddle. Download Product Management TACTICS eBook for more. Product people should work to move beyond customer focus to “customer obsession” to really discover what delights customers in hard-to-copy, margin-enhancing ways....

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EXPERIMENT-DRIVEN PRODUCT DEVELOPMENT

The following insights were gleaned from a presentation at INDUSTRY given by Jon Noronha of Optimizely @thatsjonsense. Download Product Management TACTICS eBook for more. When it comes to product development, experimenting badly can be worse than not experimenting at all. As one of the most powerful tools available...

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