You may have heard that common saying regarding what happens to u and me when you assume. That saying has got it all wrong. In order to be effective as a product person, you have to make assumptions to start work on a product. What...
Darius Rucker perhaps said it best, “You gotta live and learn so you can learn to live”. If you want to be an effective product manager, you need to constantly reflect on your experiences and the experiences of others. Here are some ways that product...
You know you’re supposed to get out of the building. You know you’re supposed to talk to your customers. You also know that your supposed to exercise regularly and eat healthy. It’s one thing to know you’re supposed to do something, it’s another thing to...
While confirmation boxes in software may be a bit annoying, having that additional sanity check might be helpful when you’re building a new product. Just imagine, you’re rolling down the path of the next big thing, when suddenly a voice out of nowhere calls out...
When you think about digital product jobs, the well-known roles that come to mind may be: UX Designer, Product Manager, Engineer and Architect, Sales, and Product Owner, to name a few. I’m old enough to remember when these were still fairly new. In 2019, we’ve seen...
It takes two to tango, and it takes three to make a dance party. When those initial people have passion and enthusiasm for dancing when no one else is, they encourage others to join in. That’s the same idea behind earlyvangelists. They are the first...
Most of what you read about customer development focuses on the first two steps. That’s probably a good thing since one key idea that Steve Blank was trying to get across is that you should understand your customers and their problems before you get too...
This collection of resources shows how to use customer discovery to uncover problems your customers would like solved and find ways to solve them....
Working on an MVP is somewhat like going to college. In both cases the goal is to learn things that position you to earn in the future. When you graduate from college you start a job, start a business, or go back to grad school....
Product management and product marketing are becoming essential roles in the digital world that we live in. Companies that don’t have strong product management and product marketing run the risk of losing market share to more strategically focused teams. Aligning objectives of product marketing and product...