August 7

How to Collect Product Feedback

You’ve spent days, weeks, or even months creating that new product or new feature. You release it out into the wild and then feel a huge sense of relief. Except your work is not done. You’re now in a position to get a lot more information on whether your product solves your customers’ needs. But you can’t just sit there and wait for the information to flow in — you have to go out and seek that feedback. Here are some ideas on how you can go about that.

7 strategies for collecting product feedback. In order to launch products that customers love you have to be strategic about using customer feedback to validate your product ideas at key stages of the product development lifecycle. When building products you can use a variety of customer feedback techniques to understand your customer, their problems, and to determine the best solution you can deliver. You should also collect feedback after launch to continuously improve your products and experiences. Tanya Koshy explores seven different ways to collect product feedback before and after launch.

(via @usertesting)

How to gather actionable customer feedback from customer-facing teams. Internal feedback comes from customer-facing teams who are constantly tapped into conversations with day-to-day users⁠—something you probably wish you had the time to do, but really can’t. This kind of feedback looks like emails, call notes, and Intercom/Zendesk messages. Handling this raw faucet of qualitative information requires a focused, strategic approach and closing feedback loops to ensure that both customer-facing teams and the customers feel heard by the product team. The folks at Roadmunk explore how you can strengthen the tie between product and internal stakeholder feedback so that you can get relevant and actionable insights into the needs of your customers.

(via @RoadmunkApp)

The best ways for product managers to get user feedback. Bill Gates once remarked based on the successful Windows XP launch that: “Software innovation requires the ability to collaborate and share ideas with other people, and to sit down and talk with customers and get their feedback and understand their needs.” That principle still stands in the 2020’s – the more connected your product is with user feedback, the more likely it is to succeed. Matei Culcer talks about the best ways you can collect, use, and share feedback to (hopefully!) make your product as successful as Windows XP.

(via @ProdCampHQ)

How product teams can build effective customer feedback loops. A lot of companies know how to collect customer feedback. The real struggle is knowing how to create continuous feedback loops that provide valuable, actionable information that can inform strategic objectives.

Aazar Ali Shad explains how continuous feedback loops can improve your product, the best ways to collect customer feedback, how to engage customers with surveys, and what to do after customers provide feedback

(via @productboard)

How to manage customer feedback. Customer feedback is all about getting in touch with the people who use your product to find out what they think about it. With customer feedback, you can develop a strong understanding of your users and the experience with your product so that you can make the right decisions. To help you best apply your valuable time, the folks at described some of the most popular methods for collecting feedback.

(via @CreateWithCraft)

Kent J McDonald

About the author

Kent J McDonald writes about and practices software product management. He has product development experience in a variety of industries including financial services, health insurance, nonprofit, and automotive. Kent practices his craft with a variety of product teams and provides just in time resources for product people at and Product Collective. When not writing or product managing, Kent is his family’s #ubersherpa, listens to jazz and podcasts (but not necessarily podcasts about jazz), and collects national parks.


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