Free Insights from renowned product leaders:

THE ULTIMATE GUIDE FOR PRODUCT MANAGERS 2024

With more new competitors,  more new disruptive technologies, and  continually increasing expectations from customers than ever, most companies today know they need to learn to work like the best tech-powered product companies. Enter your email below and we'll send a free packed ebook of insights so that you can learn  how to do it.

Subscribers also join 50,000+ other product people getting weekly newsletters packed with Product Management tactics, exclusive promos for INDUSTRY: The Product Conference and full access to the Product Collective Member Hub, including over 120 hours of On Demand video content.

Table of Contents

01

BEYOND DISCOVERY: THE ART OF POTENT CUSTOMER LISTENING FOR PRODUCT TEAMS

Oji Udezue, Chief Product Officer, Typeform Ezinne Udezue, Chief Product Officer, WP Engine

02

HOW TO LEVERAGE AI THROUGHOUT THE PRODUCT MANAGEMENT LIFE CYCLE

Christine Itwaru, Principal, Strategy, Pendo

03

LESSONS FROM 15,000 EXPERIMENTS


Andres Glusman, CEO, DoWhatWorks

04

BIASES IN PRODUCT DECISION-MAKING

Avantika Gomes, Group Product Manager, Figma

05

BEST PRACTICES IN ENTERPRISE
PRODUCT MANAGEMENT

Dan Olsen, Author, The Lean Product Playbook

06

THE PRESENT AND FUTURE OF AI


Tarun Chopra, VP of Product Management Data and AI, IBM

07

MOVING TO THE PRODUCT OPERATING MODEL

Marty Cagan, Partner, Silicon Valley Product Group

08

HOW TO CRAFT A PRODUCT SALES PITCH THAT WINS DEALS

April Dunford, Chief Executive Officer, Ambient Strategy

09

THE SUPERPOWER OF PLAY


Diana Tobey, Senior Design Director, Play Lab IDEO

10

LEARNING WHEN TO JUMP

Danie Karaplis, Product Leader

11

PRODUCT INFORMATION: EXPENSIVE, CHEAP, OR PRICELESS?

Matt Reiner, Customer Advocate, K15t

12

THE CHALLENGES OF B2B AND
B2B2C PRODUCT LEADERSHIP


Laura Marino, Chief Product Officer, TrueML
Jessica Sweeney, Transformational Product Executive

13

ADAPTIVE PRODUCT STRATEGY: HOW TO PLAN WHEN ALL PLANS KEEP FLYING OUT OF THE WINDOW

Nadya Zhexembayeva, Founder & Chief Reinvention Officer, Reinvention Academy

14

BETTER TOGETHER: HOW COLLABORATION BETWEEN PRODUCT AND ENGINEERING TEAMS CAN FUEL GROWTH

Shadi Rostami, Senior Executive VP of Engineering, Amplitude

15

360° STRATEGIES: RESILIENCE IN
THE FACE OF UNCERTAINTY

Chris Butler, Group Product Manager, Google

KNOW YOU’RE
DOING
THINGS RIGHT

KNOW YOU’RE DOING THINGS RIGHT

Few of us went to school for Software Product Management. It wasn't even a widely understood field when we were starting our careers. It's still misunderstood! We want to excel at our jobs and build products that people love to use, but wondering if "am I doing this right?" can be confusing and demoralizing.


Don't waste your time and resources. You've worked too hard not to become the best Product Manager you can be. Join Product Collective to learn the latest methods, tools, and frameworks used to build, launch and scale world-class software products.

JOIN OTHER PRODUCT MANAGERS
AND PRODUCT LEADERS

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WHAT

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WHAT YOU GET

NEWSLETTER

Product Collective's weekly newsletter offers an array of original content exploring the world of Product Management, plus a curated collection of other helpful resources from around the web on different topics relevant to product people every week.

INDUSTRY Conference

Product Collective organizes INDUSTRY: The Product Conference, the biggest independent Product Management conference anywhere in the world.  INDUSTRY takes place three times each year (Cleveland, New York, Ireland), and twice virtually, with 1000s of product people from around the world attending.

COMMUNITY

All subscribers get access to bi-monthly live interviews with product experts for advice, curated educational resources, and 120+ hours of on-demand videos – all in a collaborative community platform designed for members to learn from each other.

TALENT

If you’re trying to hire top product management talent or are looking for the next step in your career, you’ll want to visit  Product Collective Talent. Jobseekers can post their profiles today, for free, and have tech-driven companies find you!

OUR STORY

We are passionate about helping product managers and other product people become better product people. It wasn’t very long ago before we were in product roles, yet were secretly confused about what it even meant to be a product person. Of course, we mostly kept that confusion to ourselves. What might happen if our bosses figured out we didn’t know what we were doing?

But then something happened. We started sharing this confusion and fear with other product people and quickly realized we weren’t alone. So many product people felt the same way we did. It shouldn’t have surprised us, really. None of us actually went to school for this. Most product people sort of “fell into” product management. We’re all trying to figure this thing out.

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