April 9

Product-Led Growth Success Stories

Want to know how to grow your product and your organization? There are plenty of theories and frameworks out there to give you some ideas of how you could do it. There are also a lot of stories out there to show you how people have done it. Here’s a collection of those stories.

From zero to 9 million users – a PLG success story. Max Duce talked to Jessica Box to learn the secret to astronomical growth, including how Linktree achieved 9 million users in four years. Jessica also touched on why user-based product development should lie at the center of every business, and how to create and scale a product-led growth team that can drive new levels of customer acquisition and conversion.

(via @PLEDalliance)

10 Companies That Are Killing It With Brand-Driven Storytelling. When we meet someone in real life, we ask questions to get to know them better. We listen to their anecdotes, ideas, opinions, and beliefs and share some of our own in order to connect. The rules are pretty much the same in business. Telling your story is a critical part of building your brand. Sujan Patel explores 11 brands that use storytelling to help their growth.

(via @sujanpatel)

The Best Growth Hacking Stories You Need to Know For 2020. Alejandro Rioja has found that it is not enough to only have an awesome startup. Growth will not happen on its own; you need to find ways to boost it. Growing a business is the goal of pretty much any entrepreneur but finding ways to propel your startup to the next level sometimes takes a toll on you. Alejandro shares a set of growth hacking stories to inspire your growth efforts.

(via @riojaalejandro)

Notion — behind the scenes of their amazing product growth. In just 2 years, Notion has acquired over 1M users and a $2 billion valuation — with a group of 50 employees. Marion Darnet shared her key takeaways from the Forget the Funnel webinar where Camille Ricketts – Head of Marketing at Notion – explains how they made that growth happen.

(via @mamadarnet)

7 Inspiring Product Stories For Every Entrepreneur in 2021. Taking on the entrepreneurial journey isn’t easy. But once you have tasted the freedom and excitement of running your own company, there’s no coming back. Swati Sharma shares the stories of entrepreneurs who took on the exciting journey of starting their own products and achieved success. You’ll find out that growth comes when your product idea helps others and solves real-life problems.

(via @classicinfo)

Kent J McDonald

About the author

Kent J McDonald writes about and practices software product management. He has IT and product development experience in a variety of industries including financial services, health insurance, nonprofit, and automotive. Kent is a product manager at LenderClose and provides just in time resources for product owners and business analysts at KBP.media and Product Collective. When not writing or product managing, Kent is his family’s #ubersherpa, listens to jazz and podcasts (but not necessarily podcasts about jazz), and collects national parks.


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