May 17

130+ Product Management Software Tools for Product Managers (2021)

The number of software tools available to Product Managers has mushroomed over the past 10-20 years — from Analytics to Prototyping and everything in between. Here we list over 130+ such products in categories that we hope you will find useful.


  • Amplitude: Helps people digitally track their product analytics to better understand user’s habits.
  • HotJar: An analytics and feedback platform that empowers teams to understand their website and ways to improve it.
  • Domo: A business management platform that utilizes streamlined data and analytics to improve business intelligence.
  • Heap: An analytics platform that helps teams utilize customer experiences to improve digital platforms.
  • Mixpanel: A business analytics platform that analyzes user interactions to improve and retain customers.
  • Adobe Target: Testing and optimization platform that uses analytics to help brands and customer experiences.
  • Gainsight: Helps companies optimize customer experiences and improve product analytics.
  • Qualtrics: An experience management software that centralizes insights to customers, product, brand, and employee experiences.
  • UserIQ: Customer success platform that helps businesses by combining customer insights, product analytics, and communication abilities.
  • Allstacks: A predictive analytics and intelligence platform that collects all tools, data, and forecasting metrics for software development.

API Integration

  • ApiFuse: Easily integrate your SaaS products with other commonly used applications.
  • Zapier: A tool that allows you to connect APIs from popular apps.


  • GoToMeeting: A video conferencing site to connect and call with abilities to chat, screenshare, and meet virtually from anywhere.
  • Zoom: Video and web conferencing site that allows teams to connect and collaborate.
  • Slack: A message-based platform to communicate in an organized way through channels and direct messaging.

Customer Relationship Management

  • SalesForce: Customer relationship management platform that helps streamline sales and marketing operations.

Customer Service

  • Zendesk: A customer service software company that offers tools to connect with customers and their needs.
  • Freshdesk: An online customer service software to provide support and strengthen customer relations.
  • SessionStack: Customer support platform that enables businesses to stream live, record, and replay user sessions to improve digital experiences.

Data Visualization

  • Visio: Helps users visually show data and information through diagrams, graphs, and templates.
  • OmniGraffle: A diagram and design platform that allows users to communicate information visually.
  • GeckoBoard: Helps users streamline data and metrics to allow an easily communicated business dashboard.
  • GoodData: A business intelligence and analytics software that allows users to create dashboards and easily communicate.
  • Targetprocess: A visual management platform that helps teams to align strategy and manage products on any level.


  • Flaticon: A database of free icons to organize and create designs for any project.
  • Balsamiq: A user design interface tool to create digital sketches and mockups to help generate ideas.
  • Invision: A digital product design platform to create mockups of designs and collaborate for prototypes.
  • Sketch: Digital graphics platform to create designs for user interface and user experience.
  • Figma: Graphics and design software that allows teams to collaborate on designs and prototypes for projects.
  • Marvel: Design and prototype platform that helps designers create and collaborate for any project.
  • Framer: A design tool that allows teams to create and develop for every aspect of a product.
  • UXPin: A design software allowing teams to collaborate, manage, and prototype to optimize user experience.


  • Airtable: Integrate product databases with spreadsheets to organize and help teams collaborate.
  • Evernote: A note-taking application designed to help people organize and manage important information.
  • Coda: A document that blends the abilities of documents, spreadsheets, and apps to create an all-in-one platform.
  • Formstack: Workplace productivity platform that streamlines no-code data, documents, and signatures.
  • Google Workspace: An integrated software of productivity and collaboration tools to help communication in organizations.
  • Quip: A collaborative productivity platform that integrates documents, spreadsheets, and chat to help businesses.
  • Stackby: Collaborative spreadsheet software that brings together spreadsheets, databases, and applications into a centralized platform.

Email Marketing

  • MadMimi: Email marketing platform for easy design, sharing, and tracking of email communications.
  • AWeber: Email marketing software that grows audiences, optimizes emails, and increases sales.
  • Constant Contact: Online and email marketing software that offers tools and guidance in ecommerce, websites, and marketing.
  • Keap: Email marketing, sales platform, and customer-service management to help businesses grow.
  • MailChimp: Integrated marketing platform to increase communication through emails, ad campaigns, and analytics.
  • Goodbits: Email newsletter that allows organizations to save articles and transform bookmarks into weekly digests.


  • Optimizely: Digital experience platform software that through tests can uncover user-behavior and enable relevant and high-performing experiences.


  • Feature Upvote: A simple and centralized way to collect product feedback from team members and customers alike.
  • Qualaroo: Customer and user feedback platform that gathers insights to grow businesses.
  • Segment: Customer data platform that gathers and centralizes information to aides teams through insight into their customers.
  • Planbox: Management software that helps teams collaborate, develop, and create features based on feedback from employees and customers.
  • Alchemer: Feedback management platform that transforms customer feedback and information into actions.
  • Helio: A survey platform that enables users to connect with customers through design, product, and marketing questions.
  • Usabilla: User feedback tool that collects feedback via digital channels including websites, emails, and apps.
  • UserVoice: Product feedback software that collects and organizes user feedback to help businesses make actionable changes.
  • Userback: Customer feedback and bug tracking platform through visual feedback to improve design and web projects.
  • Feedback Loop: Research platform that helps teams gain insight and make customer-based decisions through tests, surveys, and data.
  • SurveyMonkey: An online survey tool to research and gather feedback from customers and markets.
  • Typeform: Online survey tool that asks questions one at a time to gain insight into your audience.
  • UserTesting: Customer-feedback platform to gain insight on user experiences in apps, websites, and more.
  • Lookback: A user-testing platform that captures the video, voice, and interactions of the users to help businesses test and interact.


  • IdeaScale: Helps organizations manage and innovate ideas that connect users with opportunities and solutions.
  • GridRank: Decision support software that aids groups through visual methods in allowing intuitive decision-making.
  • Spigit: An enterprise software that offers project and portfolio management, roadmap building, and strategic funding planning.


  • Gartner: Offers research and advising tools to help businesses gain better insight including IT, finance, HR, sales, and more.
  • Forrester: A research and advisory company that offers services such as market and technology research, consulting, and events.

Product Adoption

  • Pendo: Helps people adopt their software more successfully across web and mobile.
  • FullStory: Helps companies identify various aspects of the digital experience and problems, giving insight on solutions.
  • Appcues: Develop and implement software for customer onboarding to improve customer experience.
  • Instabug: Product backlog software that provides bug and crash reports, performance monitoring, and user surveys to optimize app performance.
  • Intercom: A messaging platform integrated into websites, apps, social media, and email to allow business to have conversations with their users.
  • UXCam: User experience platform that allows companies to identify patterns and frustrations on applications and products.
  • Userengage: A marketing and sales system that allows communication between customers and companies to optimize engagement.
  • An automated messaging and marketing platform to create and customize emails, notifications, and messages.
  • ContentSquare X Clicktale: Content platform that helps businesses understand the customer’s interactions with their apps, websites, and mobile platforms.
  • Inline Manual: A digital adoption platform that allows users to create interactive walkthroughs, surveys, tips, and more right in the app.
  • WalkMe: Digital adoption platform that helps manage customers experiences on websites to simplify and drive action.
  • Whatfix: A SaaS based digital adoption platform which allows businesses to create interactive guides and support for applications and products.
  • GuideCX: A client onboarding platform that makes it simple to invite, guide, and engage all types of users.
  • Salsify: Product experience platform that helps manufacturers offer the experience that customers want and manage product data on any digital shelf.

Project Management

  • Jira: Helps people easily plan, track, and manage their software as well as possible issues or bugs.
  • Wrike: Allows individuals to flexibly manage their projects and easily collaborate with their teams.
  • Clubhouse: Project management tool designed with a Kanban board structure to promote planning, collaboration, and implementation.
  • Infinity: An all-in-one project management tool that streamlines spreadsheets, calendars, and tasks to organize any project.
  • MeisterTask: Organizes and manages tasks to help keep teams aligned and on the same page.
  • Asana: Helps teams organize, track, and manage their work on a customizable platform.
  • Basecamp: Helps manage, organize, and prioritize work to increase collaboration and achieve success.
  • Confluence: A collaborative platform to build, organize, and work on projects.
  • PivotalTracker: Project-planning and management tool to foster team collaboration and monitor progress.
  • Agilean: A SaaS automated workflow management tool to help companies become organized to identify objectives and key results.
  • Notion: An all-in-one platform that blends notes, tasks, databases, project boards, calendars, and more to organize and bring teams together.
  • Blossom: Project tracking and management software that allows more project visibility, platform integrations, and performance analytics.
  • CodeTree: Project management application utilizing Kanban boards to optimize workflow and synchronizing with GitHub.
  • Nifty: Allow collaboration to manage projects, tasks, and communications through a streamlined app.
  • Project management software that tracks each stage of development and possible issues.
  • Todoist: Productivity tool to organize projects, tasks, and more through a to-do list on any device.
  • Hygger: Product management software that helps teams to prioritize ideas, create, and collaborate on any project.
  • Rally: Product management tool used to track product development and identify defects.
  • TeamGantt: An online gantt chart project planning tool to aid in the planning, scheduling, and managing of projects.
  • Backlog: Project management platform that promotes collaboration, tracks issues, and manages tasks.
  • Scoro: An all-in-one management software which combines CRM, project management, and reporting to help businesses.
  • ProWorkflow: Project management tool designed for teams to collaborate, manage tasks, and focus on visibility.
  • Dragonboat: Portfolio management software for teams to align strategies, track, and prioritize to improve products.
  • Easy Projects: Project management software that automates workflows, aggregates project and financial data, and allows teams to prioritize.
  • ActiveCollab: Project management platform that integrates collaboration tools, task management, and billing.


  • Axure: A UX design tool that allows designers to create prototypes and specifications for better user experiences.
  • Interactive templates to create designs to be implemented in prototypes.
  • Moqups: Prototyping tool that helps teams create and collaborate on mockups, designs, and prototypes.
  • Protoshare: Collaborative prototyping tool used by teams to create, review, and refine all design applications.
  • Mockingbird: Wireframe software to create, collaborate, and share mockups.

Release Management

  • Split: Implements feature flags to release new product features and experiments to measure customer impact.
  • LaunchDarkly: A software and feature flag system that allows teams to release, control, and measure the impact of new software.


  • ProductPlan: Digital roadmap to help teams collaborate and track the progress of their product strategy.
  • ProdPad: Helps people strategize through roadmaps and receive user feedback.
  • Productboard: Product management software that allows teams to gain customer insight, prioritize, and roadmap projects.
  • Roadmunk: Roadmapping tool that helps teams to create, share, and collaborate on visual roadmaps.
  • Airfocus: A prioritization and roadmapping software that helps teams to collaborate on strategy and build effective roadmaps.
  • Product management tool that integrates roadmaps, user feedback, and more.
  • Aha!: Product roadmap software that allows users to manage ideas, analyze features, and share visual plans.
  • Productific: A roadmapping tool that allows teams to connect with users, collect feedback, and prioritize product backlog.
  • Harvestr: Product management software offering teams a platform to collaborate, create roadmaps, and collect customer feedback.
  • eProduct: Product management software that makes it easy for teams to understand user feedback, prioritize, roadmap, and collaborate.

Team Collaboration

  • Helps people manage, organize, and track their team’s progress and work.
  • ClickUp: Helps streamline information for teams to aid in collaboration, communication, and more.
  • Trello: A collaboration tool to help teams with product management through boards, notes, and tasks.
  • RescueTime: Time management software that provides insights into how users spend their time online and promote productivity.
  • Binfire: Manage products, collaborate with your team, and create tasks to help users complete projects.
  • Miro: An online collaborative whiteboard platform that enables teams to work effectively, brainstorm ideas, and communicate ideas visually.
  • UserZoom: Research platform that offers insight into the user experience to help improve digital experiences.
  • Flock: A messaging and collaboration tool that facilitates team communication.
  • Bitrix24: Collaboration platform with customer relationship management, communication tools, and task management.
  • Hive: A project management and productivity platform to help teams communicate, collaborate, and task manage.
  • Favro: Project management and collaboration tool for businesses to plan, track, and develop ideas.


Paul McAvinchey

About the author

For over 20 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on in the exclusive Member Hub, meet at INDUSTRY: The Product Conference, listen to, learn at Product Interviews and get a weekly newsletters that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.


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