December 12

Take one more look at 2023

This is the time of year where it’s pretty natural to start thinking of the year ahead. Well… the reality is that most of us have probably been doing that over these last couple of months. But sometimes, life changes fast… doesn’t it? Even if you’ve done what you should have been doing and have thought deeply about your 2023 planning well in advance, chances are there are so many new variables in play now. Whether it’s macro-economic conditions, internal changes, competitive moves… the world may look a little different now than it did two months ago.

So guess what – it’s time to revisit those plans.

The one thing I’ll encourage you to do in order to properly revisit those plans you’ve made is to step out of your bubble. Get out of the office. If the “office” is your kitchen island (like it is for me)… then get out of your house. Find an environment for the day where you can feel some inspiration. Go through that plan you and your team put together in great detail now once more, and start thinking about whether any recent developments changes the game for you.

Believe me, you won’t be the most popular person internally if you’re bringing up potential changes to the plan just a couple of weeks before everybody’s about to be OOO. But… in a couple of weeks… everybody’s about to be OOO. So there’s no better time to revisit the plan than right now.

The worst-case scenario is this extra deep thought around your 2023 plan results in no change at all… and you’ve spent a few hours for nothing. Then again, that might actually be the best case scenario. In fact, this should be what we hope for. Because if that’s the case, we can especially feel great about the plan in front of us and start off 2023 on the right foot.

So before the Holiday season takes us away from the office, consider dusting that 2023 plan off just one more time to review where things stand. It can’t hurt.

Mike Belsito

About the author

Mike Belsito is a startup product and business developer who loves creating something from nothing. Mike is the Co-Founder of Product Collective which organizes INDUSTRY, one of the largest product management summits anywhere in the world. For his leadership at Product Collective, Mike was named one of the Top 40 influencers in the field of Product Management. Mike also serves as a Faculty member of Case Western Reserve University in the department of Design and Innovation, and is Co-Host of one of the top startup podcasts online, Rocketship.FM. Prior to Product Collective, Mike spent the past 12 years in startup companies as an early employee, Co-Founder, and Executive. Mike's businesses and products have been featured in national media outlets such as the New York Times, The Atlantic, CNN, NPR, and elsewhere. Mike is also the Author of Startup Seed Funding for the Rest of us, one of the top startup books on Amazon.


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