Top Product Management Posts for 2020

In many cases, the most useful advice for dealing with a situation comes from people who have already gone through that situation. As we reach the end of the year, we thought it would be good to take a look back and share some of our favorite compilations of advice from the broader product management community.

19 eCommerce case studies you need to steal from. You know you should always keep an eye on your analytics to identify leaks in your funnel. Yet like all other things that are good for you, it always seems to drop to the bottom of your list. To help reduce your resistance to actions that increase your growth, Paul Savage pulled together 19 real-world eCommerce lessons that demonstrate some simple actions that other organizations took to experience growth. Some of these may help you as well.

(via @paulsavage)

How to get a good idea: A compendium of creative exercises. As automation takes over more complex activities, using creativity to come up with big ideas becomes increasingly important. Fortunately, creativity is learnable. You just need to consistently use deliberate practice and actively exercise your idea muscle. To help make your practice easier, Brett Friedman asked over 30 experts for their creative processes and compiled the results.

(via brettgfriedman)

7 A/B Testing Examples To Bookmark.  If your organization wants to flourish in today’s highly competitive market and sell more of your product you need to build a scalable experimentation culture. SEO, content marketing, and paid advertising may dramatically help drive more traffic to your product, but it’s the magic of A/B testing and the repeatability of wins brought about by a culture of experimentation that can get more conversions and high revenues on the plate. Astha Khandelwal shares seven case studies showcasing how some of the world’s leading companies have used A/B testing and the culture of experimentation to their advantage.

(via @VWO)

6 Experts Share How They Use Customer Feedback to Build a Better Product. When you’re trying to deliver an exceptional product, it’s easy to get lost in the constant deluge of customer feedback. Your users probably communicate with your company through multiple channels and it can seem like feedback gets lost in a black hole. Riana Upton talked to six product professionals about how they listen to and act on customer feedback. You’ll see that while each company’s process is unique, there are some common threads that tie them together.

(via @gainsighthq)

Product management tools for remote working (recommended by product managers). If you’re used to working remotely, you’ll already have processes, rules, and tools in place that work for your team. If you suddenly found yourself working from home, you may still be trying to figure some things out. The folks at Feature Upvote asked product managers what tools they use and how they use them in a remote setting. Here’s what they found out.

(via @featureupvote)

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Kent J McDonald
Kent J McDonald writes about and practices software product management. He has IT and product development experience in a variety of industries including financial services, health insurance, nonprofit, and automotive. Kent is a product manager at LenderClose and provides just in time resources for product owners and business analysts at KBP.media and Product Collective. When not writing or product managing, Kent is his family’s #ubersherpa, listens to jazz and podcasts (but not necessarily podcasts about jazz), and collects national parks.