15 Jan Data-Driven Product

MAGGIE JAN @ Industry 2015
Data Scientist, Keen.io | San Francisco, CA

Most of us know how important data analytics is to building good products. However, services like Google Analytics often amount to data porn illustrating highlights and lowlights of user activities without telling a real story. Maggie Jan, a data scientist at Keen.io who spoke at Industry last year, insists that you must be disciplined in order to find data trends that matter.

Important revelations can be made by looking at data that you’ve collected about your product over time. Especially if from the very start you knew what you wanted to measure. These metrics should be understandable, comparable and meaningful and relate to a few key items that are important to your business model. If you do this, data analytics can be ‘your guiding star’ and keep your company on course.

Data analytics is not just for reviewing past experiences. It’s crucial that you are prepared to react to what you are seeing and so make major corrections to your course if necessary. And that means being humble in your opinions, trusting the results of your measurements and using data analytics to guide the next stages of development.

Paul McAvinchey
Paul McAvinchey
paul@productcollective.com

For over 15 years, Paul has been building and collaborating on digital products with fast growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a 10,000+ strong worldwide community of product people. Members collaborate on Slack, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Lunch and get a weekly brief that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.

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