Product managers generally create products to solve others’ problems. Some product managers realized it was easier just to solve their own problems and create a product for product managers. If you find you’re facing a problem where you think a…
You know how to collect customer feedback, but do you know how to act on it? That’s really the most important part of the feedback: the acting. Anybody can just collect feedback… How to translate customer feedback into action. Customer…
Very few of us went to school to be product managers. It’s no wonder why when most people end up in their first role as a product manager, feelings of “imposter syndrome” can set in. Even as one progresses in…
To set a product launch date, or to not set a launch date. That is the question. Or at least it’s a question that has puzzled product people for a while. Do you set arbitrary release dates and stick to…
How do you measure when your product is successful? To call your product truly successful, it should help your customers solve a specific problem. But how do you measure that? That’s where product validation comes into the picture. Here are…
Ideation may be a fancy way of saying “come up with new ideas” but it is still an important part of moving your organization forward. Because you can’t always predict when good ideas show up, it’s helpful to have a…
There are so many fantastic resources now out there for software Product Managers. But where do you look to find the definitive answers to your questions? Soon we will announce the inaugural Product Collective Top Software Product Management Blogs rankings. Each resource will…
We did a quick count and found 437 reasons that product people should join us at the Global edition of INDUSTRY: The Product Conference next month. For the sake of time, though, we wanted to share ten of them… Make new friends from…
When you think about digital product jobs, the well-known roles that come to mind may be: UX Designer, Product Manager, Engineer and Architect, Sales, and Product Owner, to name a few. I’m old enough to remember when these were still…
Product management and product marketing are becoming essential roles in the digital world that we live in. Companies that don’t have strong product management and product marketing run the risk of losing market share to more strategically focused teams. Aligning…
