January 26

A/B testing — Getting it Right to See Bigger Wins

71 A/B testing ideas. Almost anything can be A/B tested online. The team at Optimizely have come up with 71 in fact, including copy, visual media and calls to action. The question remains however; what are you going to do with the answers?

3 real-life examples of incredibly successful A/B tests. To help you figure out how A/B testing can have an impact, Robin Johnson has detailed 3 interesting examples. Finding a variation that drives up revenue by 43% like Electronic Arts did, truly underlines the importance of this practice.

A or B. For a more generalized overview of A/B testing, it’s good to go to the folks at NPR. The team explores how the practice is invading, if that’s not too strong a word, every part of our lives. Ultimately, the question is whether we are seeing real improvements around us or if the world is getting more effective at telling us stories.

7 A/B testing blunders that even experts make. There are pitfalls to the practice of A/B testing. Neil Patel lists a bunch of potential blunders such as switching the test off after you’ve reached a statistically significant number, believing that variations are always going to be game changers and testing too many variables at once.

Paul McAvinchey

About the author

For over 15 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on Slack, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly brief that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.


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