December 29

Product Resolutions, Cutting Features and Use Cases that Work

A product manager’s new year’s resolutions. Despite the sometimes shallow aspirations that people take on and often set to the side just weeks later, the New Year does bring along potential and new possibilities. As a “product person”, it’s a great opportunity to take a look back at the past 12 months and reflect — as well as set the stage for what’s to come in the future.

The case for removing features. For most product people, an inordinate amount of time is spent battling stakeholders with data in order to keep new features from being added to a roadmap. So the prospect of removing features already implemented is clearly a tough one. But there are some compelling reasons for you to take out your knife.

Writing effective use cases. No, the provider of this ebook, The Practical Guide to Use Cases, isn’t an official sponsor. But we downloaded it ourselves and found it worth the read. Being clear about how exactly a product will be used from the outset is going to save a lot of energy and angst down the road. This might help you craft use cases that are clearer and actionable.

Paul McAvinchey

About the author

For over 15 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on Slack, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly brief that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.


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