February 18

How to be a Great Product Person

73 Articles and Books that will Make you a Great Product Manager. Since product people tend to come from an array of different specialties, self-education is a critical step along the road to success. I suspect that most product people cherish this rather than considering it a chore. Luckily, there is a breadth of compelling content out there that could be hugely influential on how you conduct your work.

Why Founders Fail: The Product CEO Paradox. When to bring on a product leader in a startup is a tricky question when the CEO herself is the product visionary. The company will benefit hugely from her continuing to direct product strategy, but this will most likely be at the expense of excellence in general management. Thankfully, there are ways the CEO can still drive product without being a bottleneck for the rest of the organization.

So, Why Did We Start a Summit for Product Managers? In Mike’s words, “Last year, my friend and now partner, Paul, and I did something that’s not exactly an easy feat.  We launched a national summit for product managers (and other “product people”) essentially from scratch.  In fact, it was about this time of year in 2015 when Paul and I made the decision that we were “just going to do it.”  Did we know that it would be a success?  No way. In fact, the reality was we had no idea if it could all work out.”

Step out of execution mode. Get inspired. Really think about your product. Here are three great reasons to come to Cleveland for two days in September for Industry 2016, the product conference. Speakers include Google Venture Partner Ken Norton, HubSpot VP of Product Brad Coffey and a host of other phenomenal product leaders.

Ken Norton’s Newsletter. Our friend at Google Ventures, Ken Norton, has long been known for his classic blog posts on product management. We were delighted to see then that he has a new newsletter that you can now sign up for.

Paul McAvinchey

About the author

For over 20 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on in the exclusive Member Hub, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly newsletters that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.


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