Product Led Growth

Blake Bartlett, Partner at OpenView Venture Partners

There’s no doubt that marketing can help drive growth for software companies. But what if instead of relying on hiring marketers to drive this growth, we could hire our *products* to help drive it? In this discussion, Blake shares his perspective as an active investor and/or Board Member in companies like Calendly, Expensify, and others to discuss this new trend of product-led growth.

Paul McAvinchey
Paul McAvinchey
paul@productcollective.com

For over 15 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on Slack, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly brief that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.