Get product resources, conference updates, along with access to an exclusive Slack channel by subscribing below.
6 Secrets of a Winning Product Launch
Want to know the secret to a successful product launch? It turns out there is more than one. Pragmatic Marketing gathered together a small group of product marketing managers “to discuss the good, the bad and the ugly of launching products.” The result of that discussion were these 6 secrets you can use to win with your product launch.
Would you like some guidance on how to prepare for launch, what to do the day of the launch, and what you need to do to follow up? This product launch playbook from Planio shows what to do before, during, and after your launch to make sure it’s successful.
“To give your new product a feature the best chance at success, it’s important to wrangle all the many moving pieces involved in pulling off a seamless marketing launch.” In this Whiteboard Friday Podcast, Rand Fishkin shares an actionable checklist that will help you keep track of all of those moving pieces.
You’ve decided you’re ready to launch. Do you know how to make it happen? Foundr discovered that “regardless of whether you’re launching a startup, a physical item, or a SaaS: It needs to be a well-oiled machine.” To help you establish a well-oiled machine, Foundr put together this Step-by-Step Guide based on a recent product launch.
Do you have a clear understanding of when you should launch your product, or do you rely on the philosophy of “move fast and break things?” Blend shared the framework they use to determine when to launch a product. It involves “asking questions that get to the heart of whether a product is truly customer-ready or not.”