Is it better to create something new, or improve something that already exists? There's no straight answer to this -- it truly depends on your situation. But the way you approach either option, whether you build or optimize, certainly differs greatly. Here are some resources...
How do you know when your product launch is successful? Is it sufficient to turn the feature flag on then go celebrate? Probably not. You need to have some predefined success metrics and an idea of how you’re going to measure them. Here are some...
When you launch a new product you can learn and adjust as the number of customers using it goes from zero to (hopefully) a lot. When you introduce a new feature to an existing product, you have to consider everyone that is already using your...
To set a product launch date, or to not set a launch date. That is the question. Or at least it’s a question that has puzzled product people for a while. Do you set arbitrary release dates and stick to them no matter what? Do...
How do you measure when your product is successful? To call your product truly successful, it should help your customers solve a specific problem. But how do you measure that? That’s where product validation comes into the picture. Here are some different ways you can...
Experiments are not just for people in white lab coats who like to mess around with chemicals all day. They are also powerful tools that help product people cut through the uncertainty that surrounds their customer’s problems. Read on to find out more about how...
Ideation may be a fancy way of saying “come up with new ideas” but it is still an important part of moving your organization forward. Because you can’t always predict when good ideas show up, it’s helpful to have a variety of techniques to create...
Growth product management has seen a - for lack of a better word - growing interest of late. Organizations that adopt a product-led growth approach reason they should have someone focused specifically on growth activity. Here are some perspectives on what that new role looks...