HOW TO SURVIVE THE MESSY MIDDLE

Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the...

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PREDICT THE FUTURE FOR YOUR PRODUCT

At INDUSTRY: The product Conference in 2016, Ken Norton gave a keynote that encouraged product people to think about the world that their products will live within 30 years from now. It may seem extreme, but Ken suggested that this is not only possible but...

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HOW TO BUILD HABIT FORMING PRODUCTS

Mike Belsito, co-founder of Product Collective sat down with Nir Eyal, author of the book Hooked: How to Build Habit-Forming Products.  They discussed how to build habit-forming products without making them addictive. Nir got the idea for Hooked when he noticed that some products could change...

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