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Paul McAvinchey

For over 15 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on Slack, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly brief that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.

Purpose Over Product Requirements

The following insights were gleaned from a presentation at INDUSTRY given by Jen Dante, formerly of Netflix (now at Google). Download Product Management TACTICS eBook for more. A Product Manager’s job is to get everyone aligned around what needs to be…

Experiment-Driven Product Development

The following insights were gleaned from a presentation at INDUSTRY given by Jon Noronha of Optimizely @thatsjonsense. Download Product Management TACTICS eBook for more. When it comes to product development, experimenting badly can be worse than not experimenting at all. As one…

Getting Go-To-Market Alignment Right

The following insights were gleaned from a presentation at INDUSTRY given by Brianne Kimmel, Startup Growth Advisor and Investor @BrianneKimmel. Download Product Management TACTICS eBook for more. It’s no secret, the fastest-growing software companies in history have all started with a product-led…

Mastering SaaS Pricing

The following insights were gleaned from a presentation at INDUSTRY given by Kyle Poyar of OpenView Venture Partners @PoyarK. Download Product Management TACTICS eBook for more. Building great products is hard enough — but pricing them can be just as tricky. Pricing and…

Product Subscription Optimization

The following insights were gleaned from a presentation at INDUSTRY given by Antoine Sakho of Buusu @antoinesakho. Download Product Management TACTICS eBook for more. Truly understanding how subscription models works can help you multiply your app revenue.  While there are lots of…