HOW BEHAVIORAL ECONOMICS CAN HELP MAKE BETTER PRODUCTS

The following insights were gleaned from a presentation at INDUSTRY given by Glen Holmes of Workday @HolmesGJK. Download Product Management TACTICS eBook for more. Why does a bottle of Chateauneuf-du-Pape cost 3 times as much as a bottle of Cotes Du Rhone Village? The answer may help us product...

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PRODUCT SUBSCRIPTION OPTIMIZATION

The following insights were gleaned from a presentation at INDUSTRY given by Antoine Sakho of Buusu @antoinesakho. Download Product Management TACTICS eBook for more. Truly understanding how subscription models works can help you multiply your app revenue.  While there are lots of tricks that can help you optimize,...

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THE CHALLENGES AND PITFALLS OF RAPID TEAM GROWTH

The following insights were gleaned from a presentation at INDUSTRY given by Nick Reddit, formerly of Reddit (now at Looker) @NickCald. Download Product Management TACTICS eBook for more. Product teams -- especially ones that are growing rapidly -- go through so much.  It’s not uncommon to see a...

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BECOMING A SUCCESSFUL CONTINUOUS DELIVERY TEAM

The following insights were gleaned from a presentation at INDUSTRY given by Teresa Torres of Product Talk @ttores. Download Product Management TACTICS eBook for more. In some organizations, the teams that are actually creating the product aren’t exactly the ones who are learning from customers and conducting user...

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THE ROLE OF PRODUCT TEAMS IN LARGE AND SMALL ORGANIZATIONS

The following insights were gleaned from a presentation at INDUSTRY given by Dheerja Kaur of theSkimm @dheerja. Download Product Management TACTICS eBook for more. Product plays a very different role within organizations both big and small.  Defining the role of product through the different stages of a company...

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DYSFUNCTIONAL TEAMS AND THE WISDOM OF ANTS

The following insights were gleaned from a presentation at INDUSTRY given by Kirsten Butzow, formerly at Pragmatic Marketing (now at Salt River Project) @KirstenButzow. Download Product Management TACTICS eBook for more. Cross-functional interaction is critical for success.  This is true for any team, but product teams in particular. ...

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PRODUCT STRATEGY WHEN SCALING A COMPANY

The following insights were gleaned from a presentation at INDUSTRY given by Des Traynor of Intercom @destraynor. Download Product Management TACTICS eBook for more. A good idea can carry a company through one cycle of tech innovation but building a company that lasts and thrives in a fast-growth...

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DEMAND-SIDE INNOVATION

The following insights were gleaned from a presentation at INDUSTRY given by Bob Moesta of The Re-Wired Group @bmoesta. Download Product Management TACTICS eBook for more. There is an oversupply of innovation and technology and really, consumers simply don’t know how to fit all of it into their...

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MANAGING THE UNEXPECTED

The following insights were gleaned from a presentation at INDUSTRY given by John Vars of Varo Money @JohnV. Download Product Management TACTICS eBook for more. Life changes fast. This is true for us as humans, but as well as the products that we manage. It’s all well...

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HIRING AND SCALING YOUR FIRST PRODUCT TEAM

The following insights were gleaned from a presentation at INDUSTRY given by Merci Victoria Grace, formerly of Slack @merci. Download Product Management TACTICS eBook for more. Founders and Heads of Product at early stage companies are often trying to do two impossible things at once: take a product...

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