The Cupcake Strategy

When designing a new product, make it like a cupcake rather than a wedding cake. With a wedding cake, you master each part (base, frosting, decorations, etc.) but when put together the cake may still taste awful if the parts don’t compliment each other. However,...

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Focus On the Small

When designing a product, focus your scope to the smallest viable part of a critical business process. If your product is too big then no one will adopt. If it is too small, it won’t be useful. Build to solve aspects of large, frequent problems...

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Align Your Team Around Principles

Your team’s focus should revolve around a company-wide principle that guides your products. That empowers members of the team to make decisions because they understand both the vision and mission.  If everyone has the right framework and understanding, then all of the debates and differing...

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STARTING WITH CUSTOMERS’ PROBLEMS

The following insights were gleaned from a presentation at INDUSTRY given by Ash Maurya of LEANSTACK @ashmaurya. Download Product Management TACTICS eBook for more. Most products fail, simply because we build something nobody wants. This begs the obvious question: Why does this happen and how do you build what...

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The Art of Being Compelling

The following insights were gleaned from a presentation at INDUSTRY given by Sachin Rekhi of Notejoy (@sachinrekhi). Download Product Management TACTICS eBook for more. As Product Managers, we spend so much of our time convincing stakeholders of the right path forward, whether it’s fellow Product Managers, engineers, designers,...

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Leading Product Management Excellence

The following insights were gleaned from a presentation at INDUSTRY given by Jeff Lash of SiriusDecisions (@JeffLash). Download Product Management TACTICS eBook for more. What factors make Product Management successful? Of surveyed companies, only 15% said that 75% of their products met projected revenue goals. What are these...

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The Basecamp Way of Work

The following insights were gleaned from a presentation at INDUSTRY given by Ryan Singer of Basecamp (@RJS). Download Product Management TACTICS eBook for more. Basecamp has a reputation of not only being one of the most respected product-driven SaaS businesses, but also a company that tends to challenge...

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