May 6

Please make yourself uncomfortable

Three ways to harness the power of innovation. Sure, there may be many ways to be innovative, but our friends at Pragmatic Marketing are highlighting three in our first Product Lunch webinar on 5/18. Join us to talk about agile development, action-oriented data and design by registering for free here.

Intercom on Jobs-to-be-Done. There are two lessons to be learned from this monstrously good ebook — 1) how important the JTBD framework is for building products that people will use, and 2) how a company can knock it out of the park with content marketing.

Software product management stack. IT teams will not like me saying this, but it appears that product management is becoming the primary decision maker of which software tools and platforms are to be used by an organization. This trend is driven by the rise of Software as a Service (SaaS) apps that usually require small upfront investment and little technical integration. Here’s a bunch of these apps available to you.

Please make yourself uncomfortable. INDUSTRY speaker and all-round product management superstar, Ken Norton has delivered another wonderful ode to the practice. In it, he uses the inspiration of jazz to deliver home the central premise — be a better product manager by embracing uncertainty.

Paul McAvinchey

About the author

For over 15 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on Slack, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly brief that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.


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