Discovering why people buy your product (and why they fire it): The Jobs-to-be-Done Method

In his talk at Industry 2015, Chris Spiek of the Rewired Group spoke of how people decide to use, or not use, your product. This video provides hugely valuable tactics for getting to the heart of why people choose to buy things and will help you create messaging that works every time. […]

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Behavioral Analytics with Industry 2015 Speaker, Richard White [Podcast]

Richard White, CEO of UserVoice, knows a thing or two about using behavioral analytics to make product-related decisions.  In fact, he’ll be speaking on these topics at the upcoming Industry 2015.  But if you can’t wait until then to learn from Richard, you’re in luck!  Richard recently appeared on the Rocketship — a well known […]

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